Weeks in Review (March 9, 2024)

1. Time for my weekly check-in and journal of sorts. Work continues to boom. Working with more and more high schools and more and more colleges. Of the Wesleyan colleges, only Kinsgwood is working with us currently, I've expressed earlier my sadness that so much good is being done around rather than with our Wesleyan schools. I anticipate a day when we will contribute to the success of schools in direct competition with our Wesleyan schools even though we tried and tried.

Kingswood is the big exception. These last two weeks, microcourses on Urban Church Planting with Troy Evans and Apologetics with Adam Blehm dropped. I did the write-up for the Apologetics microcourse. So many good things are underway with Kingswood in partnership with Campus. It could have been that way for all the Wesleyan schools.

2. A week ago I launched Ken Schenck Books. Eventually, I hope it will be a one-stop shop for all my books, both that I have published officially with publishers and all the books I have self-published. This may require me to stock up and ship my own books, although I can ship through Amazon. The problem is how long Amazon takes to deliver author copies. It's like 10 days.

About 6 months ago, I started a course on self-marketing your own self-published books. Unless you're a well-promoted author (which is a select few), there's no money to be made with the normal system of publishing. And there's no money to be made with simple self-publishing through Amazon. Similarly, simple advertising on Facebook is pointless. Unsurprisingly, the system is rigged for Amazon and Facebook to make money off your futile dreams.

It remains to be seen whether my new venture will go anywhere. One week in, it is not encouraging. I write on too deep and detailed a level for the average audience, which of course is where the sales primarily are. Here is a brief tour of my venture.

3. The venture starts with Facebook ads. Above is one that has received 154 likes and 26 shares. It has been seen by about 4000 people on an ad spend of less than $20 a day. That ad spend is probably too low -- it takes money to make money, after all.

As you can see, I then send them to a landing page where I try to get them to sign up for a free ebook and join the Ken Schenck Club, cleverly named. Over the last couple months, I wrote a book for just that purpose, The Spiritual War for the World. You can get the ebook version for free if you put your email in the box.

About 150 people have clicked on the ad link on Facebook. Facebook keeps begging me to let it set the parameters of the ad, but I tried to target people who like theology and philosophy. Also, I tried to limit it to Facebook and Instagram feeds rather than watering it down everywhere in Meta's universe. Then about 50 people have given me their emails. A 33% conversion rate isn't bad for that part.

4. Once you give me your email, of course, I try to sell you on getting three additional ebooks for $9.99. These are previous (e)books I've written in upgraded form: Chats about God, The Problem of Evil and Suffering, and Who Decides What the Bible Means? 

Out of the 4000, only 2 have made it that far. Quite discouraging. Hours and hours of effort. Probably $1500 in set-up. I haven't given up. In many ways, this is expected. But I can't exactly say I'm in Joyland.

For those who signed up but haven't gone for the ebook versions, I've created a paperback offer where I will send them some $44 dollars worth of Amazon books for $19. Since at this point it will take over a week for the paperbacks to arrive, I'm throwing in the ebooks to read while they're waiting. On paper, it's an $80 deal for less than $20. Less than 24 hours in, no takers yet.

The books are of course on heavy topics. Stay tuned. On Friday (d.v.) I plan to unveil another book combo with another FB ad. Maybe novellas will do better than the ontological argument and the problem of evil.